Privacy statement PHIX Photonics Assembly
This page was last modified on 22-02-2022.
We are aware that you put your trust in us. We therefore consider it our responsibility to protect your privacy. This page informs you about which information we collect when you use our website, why we collect this data and how we use this data to improve your user experience. This will help you understand exactly how we operate.
This privacy statement applies to the services of PHIX Photonic Assembly. Please be aware that PHIX Photonic Assembly is in no way responsible for the privacy statements of other sites and sources. By using this website you accept the privacy statement.
PHIX Photonic Assembly respects the privacy of all users of its website and will ensure that the personal data provided to us is treated confidentially.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
Most browsers enable cookies by default, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features and services on our and other websites may not function properly if cookies are disabled in your browser.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a request through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number, email address, and phone number. We refer to this information as “Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders/requests for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
When you register to use one of our services, we ask you to provide personal data. This data is used to perform and provide the service. The personal data is stored on the own secure servers of PHIX Photonic Assembly or on a third-party server. This data will not be combined with other personal data we hold.
We use the Device Information for marketing and remarketing purposes on social media channels.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use WordPress as our content management system –you can read more about how WordPress uses your Personal Information here: https://wordpress.org/about/privacy/. We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We use Hotjar to track user interaction with our site – you can read more about how Hotjar uses your Personal Information here: https://www.hotjar.com/legal/policies/privacy/. You can also opt-out of Hotjar analytics here: https://www.hotjar.com/opt-out. We use Facebook ad products for marketing and remarketing purposes. You can read more about how Facebook processes your Personal Information here: https://www.facebook.com/policy.php/. You can also opt-out of Facebook analytics here:https://www.facebook.com/settings/?tab=ads/. We use Autopilot Journeys for conversational marketing purposes. You can read more about how Autopilot Journeys uses your Personal Information here: https://www.autopilothq.com/legal/privacy-policy. You can opt-out from Autopilot with the “unsubscribe” link in your E-mail.
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
The data may be shared internally in some cases. Our employees are under the obligation to respect the confidentiality of your data.
When you send us an e-mail or other messages, we may possibly store those messages. We may sometimes also request personal data from you that is relevant to the situation concerned. This will enable us to process your requests and answer your questions. The personal data is stored on the own secure servers of PHIX Photonic Assembly or on a third-party server. This data will not be combined with other personal data we hold.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Google Analytics Remarketing
Our website uses the feature of Google Analytics Remarketing combined with the cross-device capabilities of Google Ads. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google Ads. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.
To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) GDPR. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in analyzing anonymous user behavior for promotional purposes.
Google AdWords and Google Conversion Tracking
Our website uses Google Ads. Google Ads is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google Ads, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google Ads advertiser has a different cookie. Thus, cookies cannot be tracked using the website of a Google Ads advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the Google Ads advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Conversion cookies are stored based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both our website and advertising.
Hotjar web analytics
This website uses Hotjar web analytics service to improve the user experience on our website (https://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Hotjar may record mouse clicks, mouse movements, and scrolling activity where we use this information to improve user experience. Hotjar collects information regarding pages visited, actions that are taken, country, device used, operating system, and browser used. Hotjar does not collect personally identifiable information that you do not voluntarily enter in this website. Hotjar does not track your browsing habits across web sites which do not use Hotjar services. You can find out more about Hotjar data processing here: https://www.hotjar.com/privacy.
If you do not want to be tracked by Hotjar on websites, you can turn it off with a “do not track” header. Hotjar does not collect form submissions or any personal data. You can find information about this on the following website https://www.hotjar.com/opt-out.
Facebook, Custom Audiences and Facebook Marketing Services
Due to our legitimate interest in the analysis, optimization, and economic operation of our offer and for these purposes within the meaning of Art. 6 (1) f. of the GDPR we use the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display our Facebook ads only to Facebook users who have shown an interest in our website or who have specific characteristics (e. g. interests in certain topics or products determined by the websites visited) that we submit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and do not have a nuisance effect. Using the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversion tracking”).
The Facebook pixel is directly integrated into our website by Facebook and can store a so-called cookie, i. e. a small file, on your device. If you then log in to Facebook or visit Facebook when you are logged in, your visit to our online offer will be noted in your profile. The data collected about you is anonymous for us, i. e. it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Facebook so that it can be linked to the respective user profile and used by Facebook as well as for its own market research and advertising purposes. If we transfer data to Facebook for comparison purposes, it is encrypted locally in the browser and only then sent to Facebook via a secure https connection. This is done with the sole purpose of matching the data encrypted by Facebook.
Furthermore, when using the Facebook pixel, we use the additional function “advanced matching”, in which inventory data such as telephone numbers, e-mail addresses, or users’ Facebook IDs is transmitted to Facebook (encrypted), but solely to create target groups (“Custom Audiences”). Users agree with our use of the “advanced matching” and the related processing of their data.
Based on our legitimate interests, we also use the “Custom Audiences from File” function of the social network Facebook, Inc. in which case inventory data (phone numbers, email addresses, Facebook IDs) will be uploaded to Facebook. The upload process is encrypted. The upload serves solely to identify recipients of our Facebook ads. We want to ensure that the ads are only displayed to users who are interested in our information and services. Users agree with our use of the ” Custom Audiences from File” function and the related processing of their data.
Facebook’s processing of the data is governed by Facebook’s Data Usage Policy. Accordingly, general instructions on how to display Facebook ads, in the Facebook Data Usage Policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook pixel and how it works, please visit the Facebook Help Center: https://www.facebook.com/business/help/651294705016616.
You may object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set what kind of ads you see on Facebook, you can go to the page set up by Facebook and follow the instructions on how to set up use-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i. e. they are applied to all devices, such as desktop computers or mobile devices.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make a request or order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to the United States.
When you place an order or request through the Site, we will maintain your Personal Information for our records unless and until you ask us to delete this information.
You can unsubscribe from our newsletter, or change your personal data, using the link in each mail.
This privacy statement is tailored to the use of and the possibilities on this website. Any amendments and / or changes to this website may result in modifications to this privacy statement. We, therefore, advise you to consult this privacy statement regularly.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org or by mail using the details provided below:
De Veldmaat 17, Enschede, OV, 7522 NM, Netherlands
PHIX Photonics Assembly.